The Project Scope
Anne from Swim Effect aims to create a wide-spread community for all individuals -- generating social change to shift the perspective of sobriety in the entertainment world. Their movement acts to spread awareness and provide support for all those seeking a more positive world to enjoy the greatest pleasures of life through art and music.
As a musician herself, we wanted to honor Anne's style and personality with a primary logo reminiscent of a 70’s era classic design and used overlays to create layers and multi-media effects with images and texture. Geometric shapes were used throughout the design to give it a mod-era feel and create a “collage” type look within the layout.